Reef AI's website had fallen behind the company. The single page that served them fine early on was now holding them back: there was only so much it could say, visitors couldn't dig any deeper, and publishing new content took far longer than it should. The CMS was awkward to work with, the design didn't hang together, and nothing visually connected their positioning to the product story they wanted to tell. With new capabilities shipping and the company moving upmarket, they needed a site that could carry a more complex, mature offering.
