Onboard

I rebuilt Onboard.io's marketing site into a multi-page, content-rich experience on a CMS built for growth.

Web DesignMarketing Material

Starting point

When the Onboard team got in touch, their site was underselling the product. The platform had grown into a deep, purpose-built solution for customer onboarding, yet the old site presented it like just another project management tool. There was nowhere to properly explain the workflows, integrations and outcomes that set it apart. Every content update needed an engineer, the page structure didn't suit a B2B SaaS buying journey where prospects research heavily before talking to sales, and the brand hadn't caught up with the category-defining position the team was working towards.

Outcome

I rebuilt the site as a fully redesigned, multi-page experience on Statamic, so the Onboard.io team can update content themselves without waiting on an engineer. The product story finally has room to breathe, with dedicated pages for the Customer Portal, Project Dashboard, KPI reporting and integrations, plus a sales-led funnel that carries prospects from first visit through to a qualified conversation. Brand, page structure and messaging now all pull in the same direction, backing their claim as the purpose-built standard for customer onboarding on a foundation that can grow with the product.

Tech stack

Statamic CMS Alpine JS PHP

onboard.io