Keyplay

A flexible, scalable build for Keyplay to support rapid content creation as they grew.

Web DesignAd CreativesMarketing Material

"I'm lucky to have an awesome web dev and design partner in Siguro."

Adam Schoenfeld

CEO at Keyplay

"They got us dialed on a modern CMS, iterated on designs at quickly, and shipped something we love. We're lucky to have an awesome web dev and design partner in Siguro."

Adam Schoenfeld

CEO at Keyplay

"They didn't charge us a fortune. I highly recommend Siguro for any startups. They are a rare service provider that understands startup life and can deliver at your pace."

Adam Schoenfeld

CEO at Keyplay

Starting point

Keyplay helps B2B teams work out which accounts actually fit their ideal customer profile, using AI-driven account scoring and dynamic market mapping. When CEO Adam Schoenfeld got in touch, the site was static and hard-coded, so every content change went through engineering and took far longer than it should have.

They needed a setup that could keep pace with how fast they ship. I rebuilt the site with Tailwind CSS, designed a modular block-based system, and connected it all to a CMS that's genuinely pleasant to use. The Keyplay team can now create and update pages without touching code.

Outcome

Keyplay can move at startup speed again. Reusable content blocks and full CMS control mean the marketing team launches new pages, campaigns and assets the moment they need them.

The design system keeps everything visually consistent while leaving plenty of room to iterate. Since launch I've kept working with the team on improvements as their product and go-to-market plans evolve.

Tech stack

Statamic CMS Vue JS Alpine JS PHP WebGL

keyplay.io