Inflection

Inflection.io got a sharper brand and a rebuilt marketing site, designed to convert enterprise marketing leaders.

Web DesignMarketing Material

Starting point

Inflection.io had a category-defining product and a website that wasn't pulling its weight. The platform pairs AI agents with human marketers and positions itself as the modern replacement for Marketo, but the old site never quite got that across. Enterprise buyers, the CMOs and marketing operations leaders who research these tools properly, had nowhere to dig into the product capabilities, the AI agents, or the use cases. And the CMS made publishing slow enough that the site kept falling behind the product.

Outcome

I rebuilt the site as a multi-page Statamic build that hands the Inflection team full ownership of their content. Publishing, iterating, and testing no longer need an engineer. There's dedicated space for the product story, the AI agents, and customer outcomes, with a sales-led funnel that walks enterprise prospects from positioning through to a qualified conversation. The sharper brand fits a platform built for the AI era, on a foundation that can keep pace as the product and the category move.

Tech stack

Statamic CMS Alpine JS PHP

inflection.io