HelpBar

A fresh Statamic site for HelpBar with Lottie animations throughout, shipped on a tight pre-launch deadline.

Web DesignMarketing MaterialAd Creatives

"We were working on a tight turnaround and the team went over-and-beyond in their delivery."

Kirsty Finlayson

Head of Marketing at Helpbar

"Having Siguro take care of all the development, design, and video assets meant we didn't need to manage extra freelancers or agencies"

Kirsty Finlayson

Director of Product and Content Marketing at Chameleon

Starting point

HelpBar was a brand-new product from Chameleon, giving SaaS companies a simple way to offer contextual help inside their apps. Launch was close, and the team needed a site that explained the product clearly, looked polished enough to earn trust, and stayed easy to update as things changed. Add in a brand-new brand, a tight turnaround, and launch campaigns timed around a major podcast sponsorship, and there was plenty to juggle.

Outcome

I built a clean, quick site on Statamic CMS, with lightweight Lottie animations that give the brand some life without slowing anything down. The modular design system let their team spin up new content fast, and the CMS put every update in their own hands. On top of the build, I ran paid ads around Lenny Rachitsky's podcast to point the right audience at the new product. HelpBar launched polished, memorable, and with room to grow.

Tech stack

Statamic CMS Vue JS Alpine JS PHP

helpbar.ai