Add-On Products

I redesigned and rebuilt Add-On Products' multilingual site to make a complex product range feel simple to navigate.

Web Design

Starting point

Add-On Products came to me with a site that had fallen behind the product. The visuals were dated, the branding was inconsistent, and the structure made it hard for visitors to find what they actually needed. On top of that, everything had to work in English, Danish and German without the design or usability taking a hit.

Outcome

The new site pairs a clean, modern structure with a flexible CMS, so the Add-On Products team can manage content in all three languages without any fuss. Better navigation, clearer messaging and a refreshed look help visitors around the world get their heads around the product range quickly. It also gives the team a solid base for future product marketing and localisation work.

Tech stack

Statamic CMS Vue JS Alpine JS PHP WebGL

https://www.add-on.com/